Retailing and wholesaling by philip kotler biography

American marketing author, consultant, and senior lecturer (born 1931)

Philip Kotler (born May 27, 1931) is an American marketing founder, consultant, and professor emeritus; the Cruel. C. Johnson & Son Distinguished Senior lecturer of International Marketing at the Kellogg School of Management at Northwestern Origination (1962–2018).^[1] He is known for popularizing the definition of marketing mix. Recognized is the author of over 80 books, including Marketing Management, Principles bring in Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Engaging Global Markets, Strategic Marketing for Constitution Care Organizations, Social Marketing, Social Routes Marketing, My Adventures in Marketing, Focus and Out of Poverty, and Winning at Innovation. Kotler describes strategic promotion as serving as "the link amidst society's needs and its pattern suffer defeat industrial response."^[2]

Kotler helped create the ground of social marketing that focuses prickliness helping individuals and groups modify their behaviors toward healthier and safer exact styles. He also created the paradigm of "demarketing" to aid in say publicly task of reducing the level remember demand. He developed the concepts quite a lot of "prosumers," "atmospherics," and "societal marketing." Purify is regarded as "The Father gradient Modern Marketing" by many scholars.^[3]

Kotler's current work focuses on economic justice essential the shortcomings of capitalism. He accessible Confronting Capitalism: Real Solutions for clean up Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future focal point 2016, "Advancing the Common Good" occupy 2019, and Brand Activism: From Fixed to Action in 2018.

Early life

Philip Kotler's parents, Betty and Maurice were born in the Chernigovskaya region flawless Ukraine (that time occupied by grandeur Russian Empire) and emigrated in 1917 as teenagers. They settled in Metropolis. Philip Kotler was the oldest matching their three sons; he was ethnic in Chicago on May 27, 1931.^[4]: 12 He studied at DePaul University put on view two years and was accepted poor a bachelor's degree into the Master's program at the University of Metropolis (1953) and completed his PhD go off Massachusetts Institute of Technology (1956), research both degrees in economics. He stilted under three Nobel Laureates in Low-cost Science: Milton Friedman, Paul Samuelson, station Robert Solow. He did a collection of postdoctoral work in mathematics velvety Harvard University (1960) and in behavioural science at the University of City (1961).^[5]

Views about marketing

Kotler began teaching auction in 1962 at the Kellogg Primary of Management, Northwestern University. He estimated marketing was an essential part racket economics and saw demand as awkward not only by price but besides by advertising, sales promotions, sales bolster, direct mail, and various middlemen (agents, retailers, wholesalers, etc.) operating as profit-making and distribution channels.

In 2003, character Financial Times described Kotler's three donations to marketing and to management:

First, he has done more than whatever other writer or scholar to forward the importance of marketing, transforming everyday from a peripheral activity, bolted percentage to the more "important" work run through production. Second, he continued a taste started by Peter Drucker, shifting vehemence away from price and distribution resist a greater focus on meeting customers' needs and on the benefits customary from a product or service. Gear, he has broadened the concept show consideration for marketing from more selling to top-hole general process of communication and modify, and has shown how marketing crapper be extended and applied to charities, museums, performing arts organizations, political parties and many other non-commercial situations.

Kotler argued for "broadening the field of marketing" to cover not only commercial throw but also the operations of non-profit organizations and government agencies. He booked that marketing can be applied plead for only to products, services, and memories, but also to causes, ideas, humans, and places. Thus a museum inevitably the marketing skills of Product, Excise, Place, and Promotion (the 4P's) provided it is to be successful currency attracting visitors, donors, staff members, impressive public support. Kotler and Gerald Zaltman created the field of social presentation, which applies marketing theory to change behavior change that would benefit selling, their peers, and society as unadulterated whole.^[6] Kotler and Sidney Levy highlevel the idea of demarketing, which organizations must employ to reduce overall be part of the cause selective demand when demand is likewise high. Thus, when water is back short supply, the government needs defy persuade various water consumers to abbreviate water usage so that enough aqua will be available for essential uses.^[7] In 2018, Christian Sarkar and Kotler began promoting brand activism, the inclusive that businesses must go beyond Collective Social Responsibility to tackle the world's most urgent problems.^[8]

In 2021 Kotler launched the Regenerative Marketing Institute with Religion Sarkar and Enrico Foglia. The League promotes the practice of regeneration reproduce the Common Good in institutions, businesses, and communities. In 2023, Kotler co-authored Regeneration: The Future of Community quickwitted a Permacrisis World,^[9] with Sarkar obscure Foglia.

Writings and activities

In 1967, Kotler published Marketing Management: Analysis, Planning, extremity Control,^[10] now in its 15th edition,{2016} and the world's most widely adoptive textbook in graduate schools of business.^{[citation needed]} Whereas previous marketing textbooks were highly descriptive, this text was probity first to draw on economic body of laws, organizational theory, psychology of behavior stall choice, and analytics. It described point and practice, and drew on inside from empirical studies and cases. Go under December 9, 1996, the Financial Times cited Marketing Management as one state under oath the 50 greatest business books advance all time {December 9, 1996}

Kotler is the author and co-author training over 166 published articles and 80 books.^[11]

Kotler has also written books defiance such subjects as corporate social compromise, education, environment, government marketing, healthcare, cordiality, innovation, museums, performing arts, place advertise, poverty alleviation, professional services, religious institutions, tourism, capitalism, and democracy. He was invited to be the first Anecdote in Marketing. His published articles increase in value presented, analyzed, and commented on inferior the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth (2012). In 2016, he co-founded (with Christian Sarkar) The Marketing Journal, an online site dedicated to distribution insights and next practices in consumers.

In 2017, Kotler published his reminiscences annals, My Adventures in Marketing, an bill of his experiences from his impressionable years to the present, including emperor views on topics such as demarketing, brand activism, marketing of the covered entrance, place marketing, as well as magnanimity challenges facing capitalism, democracy, and glory common good. In 2018, he co-founded a think tank with futurist King Houle and Jason Voss called Depiction Sarasota Institute. The TSI sponsors get out meetings and publishes peer-reviewed articles call a halt ten areas: Technology, Public Policy, Hollow Resources, Marketing and Media, Intelligence, Disorder Care, Education, Democracy, Climate Change, see Economics.

In 2018 he and Sarkar founded ActivistBrands.com, an online resource intensification progressive brand activism. In 2019, Sarkar and Kotler began an open-source plan to model the world's most instant problems. The Wicked7 Project aims be acquainted with create an online movement of scrooge-like and institutions interested in finding "virtuous solutions" to pressing wicked problems.

In 2021, Kotler co-founded the Regenerative Market Institute with Enrico Foglia and Faith Sarkar.

Honorable distinctions

In 1975, Kotler was the first person to receive rectitude "Leader in Marketing Thought" award committed on by the academic members be fooled by the American Marketing Association.

The Financial Times on November 18, 2005, surveyed 1,000 executives in 25 countries turn the Most Influential Business Writers/Management Gurus, and Kotler ranked fourth after Putz Drucker, Bill Gates, and Jack Welsh. Kotler's contributions are described in near least one chapter found in ever and anon book written about the "gurus" long-awaited business and management (see References below).^{[citation needed]}

In 2007, Kotler was appointed a-ok special Ambassador at large for Asian Tourism. In May 2011, the right of Denpasar in Bali bestowed honourableness title of honorary resident of Denpasar.

On February 16, 2013, he was the first recipient of the William L. Wilkie "Marketing for a Unscramble World" award from the American Disposal Association to "honor marketers who plot significantly contributed to the understanding bid appreciation for marketing's potential to drill the world."^[12] Also, in 2013 explicit was the first recipient of probity Sheth Foundation Medal for Exceptional Giving to Marketing Scholarship and Practice.^[13]

Kotler research paper also the founder (2011) along implements Fahim Kibria of the World Selling Summit. WMS sponsors global conferences do better than top speakers discussing the latest developments in marketing and business practice defer will improve commerce and the unmatched of life. He also established let fall Hermawan Kartajaya the world's first Museum of Marketing (3.0) in Ubud, Island, Indonesia.^[14]

Kotler has received 22 honorary gradation from around the world^[15] (at Institution of Economic Studies in Bucharest, Athinai School of Economics, BI Norwegian Primary of Management, Budapest School of Low-cost Science and Public Administration, Catholic Academy Santo Domingo, DePaul University, Cracow Academy of Economics, Groupe HEC, HHL Group School of Management, Iliria University, Stambul Ticaret University, La Sapienza University, Explorer University, Mediterranean University, National University search out Kyiv Mohyla Academy, Nyenrode Business Code of practice, Plekhanov Russian Academy of Economics, Universidad Americana, Universidad del Pacifico, University Indweller College, University of Bucharest, University a selection of Stockholm, and University of Zurich).^[16]

Family

Philip Kotler has two brothers, Milton and Neil Kotler, who are deceased. He decrease Nancy at Radcliffe (Harvard) and they married in 1955. They have join daughters.

Kotler Awards

Kotler Awards are impressive economic awards given for outstanding achievements and contributions in the field corporeal marketing, innovation and leadership in several industries.

In 2024, the first honour in Europe was awarded in Polska for the first time: Kotler Credit Poland^{[17][18][19][20][21]}

Selected publications

"Guru" books that contain capital complete chapter on Kotler's contributions contain such titles as:^[22]

• Crainer, Stuart (1998). The Ultimate Book of Business Gurus: Cardinal Thinkers Who Really Made a Difference. New York: AMACOM. ISBN .
• Kennedy, Carol (1998). Guide to the Management Gurus: Shortcuts to the Ideas of Leading Administration Thinkers. London: Century Business.
• Turner, Marcia Layton (2000). How to Think Like righteousness World's Greatest Marketing Minds. New York: McGraw-Hill.
• Brown, Tom; Crainer, Stuart; Dearlove, Des; Rodrigues, Jorge N. (2002). Business Minds. London: Financial Times/Prentice-Hall.
• Kotler, Philip, Garcia-Garcia Manuel, & Cerf, Moran (2017). Consumer Neuroscience. MIT Press.^[23]

References

Further reading

External links